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Latino Representation in Media 2021 Report

• Latinos are the largest minority in America, the biggest driver of demographic and economic growth, and the youngest demographic group. Yet, they are vastly underrepresented in mainstream media.
  • The representation of Latinos on all platforms remains minimal. Latinos are the only major demographic that is under-indexed in media representation. Being the largest minority group in the U.S., with 18.7% of the total population, they are only 5.5% of all screening representation.

• Two productions: Roma and Hamilton, were game-changing films that starred Latinos proved there is a market for these products.
  • ​​​​​​​Netflix saw two of their top ten films of 2019 feature-Latino leads or co-leads. Sony and Universal have also recently backed Latino stories.

• Although Latinos and other people of color are avid moviegoers, two recent reports show they are deeply underrepresented on-screen.
  • ​​​​​​​The big picture: The first year of the pandemic ravaged the movie industry, with a 72% drop in ticket sales, but research shows that Latino, Black, and Asian Americans helped keep it afloat.
  • By the numbers: Latinos, who make up 19% of the population, accounted for 29% of movie tickets sold in 2020, according to a study by the Motion Picture Association (MPA)​​​​​​​.

Hispanic Women Are This Summer’s Most Avid Fans

• Hollywood fills the summer months with movies inspired by comic books, cartoons, and frat parties. Yet the most avid moviegoers are neither male nor young: They are Hispanic women over 25, according to research conducted exclusively for TheWrap by the market research firm C4.
• C4 polled more than 1,500 frequent moviegoers, adjusting for ethnic, gender, and geographic proportionality. The company only interviewed people who go to six movies or more every year, which means that these numbers reflect the most passionate moviegoers.

• According to a new report: Latino and Hispanic Americans are still underrepresented and poorly represented in popular films.​​​​​​​​​​​​​​

Worldwide Latin Influence

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​​​​​​​​​​​​​​Spanish-speaking people (including second-language speakers)are estimated at between 480 and 577 million globally, making Spanish as a native language the second most spoken language in the world. Around 360 million live in North and south America and 45 million in Spain(70 million in Europe).

There are more than 52 million Spanish speakers in the United States. There are also significant groups in Australia, Canada, northern Morocco, Equatorial Guinea, Western Sahara, and Brazil who speak Spanish.​​​​​​​

Why Is the UFC So Popular?

MMA (Mixed Martial Arts) has evolved from a savage, planned fighting to the world’s fastest-growing sport in the last 25 years, owing primarily to the creation of the Ultimate Fighting Championship (UFC). The UFC has undergone a spectacular surge in popularity, surpassing the actual sport of MMA, and is now worth somewhere in the vicinity of $4 billion.

Can MMA Become the World’s Most Popular Sport?According to research from a few years ago, the MMA (mixed martial arts) is the third most popular sport in the world, trailing behind soccer and basketball. It’s also the worlds fastest-growing sport, a fact that suggests that MMA can get to the very top of the sports world by the end of the decade.

One of the main reasons for the popularity of the sport is because its long history. Look at other sports; basketball was invented in 1891, baseball was born in 1869, and football saw its first game in 1869. Mixed martial arts, however, is a sport that’s been around since time immemorial, with its predecessor pankration being a regular feature in the Ancient Olympic Games.

Still, in the modern era, the rise of the sport is directly related to the growing popularity of the UFC, the dominant promoter of mixed martial arts.

Latinos are crucial fans, but are underrepresented